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  • Mercilon's sales fell 16%
  • by Kim, Jin-Gu | translator Choi HeeYoung | Mar 8, 2021 06:20am
The OTC contraceptive market is fluctuating
Yuhan & Ildong discontinued joint sales and launched their own products such as Senseday and Daon
The prolonged out-of-stock of MYVLAR, the second-largest sales item, is benefiting from Melian and Minulet

The OTC oral contraceptives market is fluctuating. Sales of Mercilon and MYVLAR, the existing No. 1 and 2 items, declined significantly for each reason. Sales of new products such as Senseday and Daon succeeded in establishing a very stable market.

The cause of the change in the market is the change of vendor and the launch of new products. Mercilon and Alesse's sales have changed in the last two years, and Yuhan and Ildong launched their own items and joined them as generic companies.

Another reason is the long-term out-of-stock and the resulting base effect. As MYVLAR sold out for more than a year, sales of Melian and Minulet increased.

¡ßMercilon ¡é16%¡¤Alesse ¡é15% & ¡è sales of Senseday and Daon
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