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  • IQVIA acquires Korean healthcare marketing firm MMK
  • by Eo, Yun-Ho | translator Alice Kang | May 18, 2021 05:52am
Takeover finalized in April¡¦ will expand scope of marketing service to webinars, etc.
The healthcare big data company IQVIA has acquired MMK Communications.

Industry sources said that IQVIA Korea had completed the merger and acquisition of MMK communications, expanding its business area to digital consulting services.

MMK Communications is a company that provides digital detailing services including webinars and call center medication counseling services with nurses. It has been providing customized services in the COVID-19 pandemic during which the need for non-face-to-face communication had been rising.

Through the M&A, IQVIA plans to transform into a comprehensive healthcare service provider that offers a wide range of services from Contract Research Organization (CRO) to healthcare data a
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