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  • MNCs bid for ¡®themed¡¯ victory with innovation and legacy
  • by Eo, Yun-Ho | translator Alice Kang | Jun 9, 2021 06:07am
Reinterpretation of new and off-patent drugs ¡¦reorganized to specialty drugs
Originals sell strong in the Korean market ¡¦ reimbursement approval determines success and failure of drugs
Whichever the cause, the decision of the Big Pharmas to ¡®focus on their strengths¡¯ is more than just a pretext for reorganizing their businesses. Setting a clear ¡®theme¡¯ can have a positive effect on the image of a company. Also, dividing its business does not mean a loss of drive.

However, such divisions will bring one company to lose its cash cow, and the other to lose its new product line. In this sense, the divisions will intensify companies¡¯ competition for survival and movement to specialize their domain.

¡ßReorganizing by theme for a reason=The theme of a company's pipeline leads to consistency of its message. For example, Pfizer¡¯s Upjohn was a spin-off of its off-patent drug business, but
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