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  • "Reference pricing will activate sales of generic drugs"
  • by Lee, Jeong-Hwan | translator Alice Kang | Nov 8, 2021 05:51am
and break collusive ties between doctors and generic companies
NA member Youngseok Seo¡¯s policy proposal ¡¦¡±Encourage competition between generic companies with autonomous pricing rather than pricing by order of entry¡±
A pharmacist-politician Seo Young-Seok of the Democratic Party of Korea criticized the generic drug policy failure of the government, saying that Korea should also aggressively implement the ¡®reference pricing system¡¯ used in the US and Europe to break collusive ties between doctors and drug companies and lead the generic policy system on the road to success.

The basic notion is that the authorities should implement supply regulations to lower the price of generics while regulating the demand to encourage the increased use of cheaper generics and save NHI finances. Seo said that the pharmaceutical expenses can be drastically reduced by reducing the price of generics through reference pricing and profit control a
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