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  • Pfizer's 50 years of ¡®changes and innovation¡¯ in Korea
  • by Byun Kyung A | Nov 4, 2019 08:13am
Founded in 1969, Pfizer Korea continues to make top sales as global company
Endless evolution through merging and organization reform
Prominent market presence covering chronic disease to cancer treatment

Half a century in Korean pharmaceutical industry, Pfizer Korea seems to have mastered ¡®how to win¡¯ in the Korean market.

Pfizer took its first step into the Korean market as a joint corporation with Joongang Pharmaceutical in 1962 and founded Pfizer Korea in 1969. Except for a couple of times, Pfizer Korea since then consistently recorded top sales among global pharmaceutical companies in Korea. Last year, the company had the highest sales so far of 734.4 billion won, a level no global company has ever reached.

The key to its driving force is in ¡®evolution¡¯. The company has sought after ¡®cash cow drugs¡¯ by acquiring numerous companies like Warner-Lambert Company, Wyeth, Pharmacia, and Hospira, and als
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