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  • Will Lixiana hit the 100 billion won mark for the NOAC RX?
  • by Kim, Jin-Gu | translator Kim, Jung-Ju | Nov 10, 2023 05:19am
Cumulative prescriptions in the third quarter amounted to 78.2 billion won, Last year, it exceeded 96.7 billion won and is likely to exceed 100 billion won.
Despite stagnant growth in the NOAC market, it is the only original drug whose performance has improved
Attention is focused on whether Daiichi Sanko Lixiana will become the first NOAC drug to exceed 100 billion won in annual prescription sales. As of the third quarter, the cumulative prescription amount was 78.2 billion won, and if this trend continues, it is expected that prescriptions will easily exceed 100 billion won by the end of the year. Lixiana's annual prescription volume exceeded KRW 100 billion, making it the only original company to grow

According to UBIST, a pharmaceutical market research firm, on the 9th, Lixiana's outpatient prescription volume in the third quarter was 26.8 billion won. Compared to 24.9 billion won in the third quarter of last year, it increased by 8% in one year.

Lixiana's cumulat
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