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  • On how Eisa¡¯s intrapreneur ¡®HeLpy¡¯ is ¡®happy¡¯
  • by Eo, Yun-Ho | translator Byun Kyung A | Feb 27, 2020 06:35am
App developer Ahn Woo-seok, Sung Jong-seok and Kim Ah-reum
Started as a salesperson¡¯s creative idea developed into a working app managing medication and personal health
Officially selected as company-supported project from Innovation Academy
Lately, companies emphasize a notion of internal entrepreneurship, also known as ¡®intrapreneurship.¡¯ For companies, innovation is not an option anymore. And this is the time when intrapreneurship becomes the source of internal innovation.

So these days, ¡®internal venture¡¯ is popular among companies. Without massive investment, an internal venture can be incorporated with existing business, and also it could leave an impression of innovative and young brand image.

Pharmaceutical industry recently had an impressive case of intrapreneurship. It is Eisai Korea¡¯s ¡®HeLpy¡¯ team. Based on the management philosophy of ¡®Human Health Care (HHC),¡¯ all employees of Eisai around the world spend 1 percent of their
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