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  • 'Global obesity drug market 79 times bigger than Korea'
  • by Son, Hyung Min | translator Alice Kang | Nov 29, 2024 05:55am
Obesity drugs and anticancer drugs drive growth
The global pharmaceutical market amounted to USD1.44 trillion last year... 79 times the size of Korea
Sales of obesity and anti-cancer drugs surge, led by Keytruda, Wegovy, and Zepbound among others
 ¡ã Kang-Bok Lee, Marketing & Sales Excellence Lead at IQVIA
Multinational pharmaceutical companies have been achieving significant growth through a strategy that focuses on core industries and key therapeutic areas (TA)s.

On the 14th, KoreaBIO held a seminar on trends and prospects of the bio-industry at Yangjae El Tower. On this day, Kang-Bok Lee, Marketing & Sales Excellence Lead at IQVIA, shared the trends of the global pharmaceutical industry.

According to Lee¡¯s data, the global pharmaceutical market was worth USD 1.44 trillion (about KRW 191.6 trillion) last year. This is 79.1 times the size compared to Korea's market, which is USD 18.2 billion (about KRW 25.5 trillion),

The growth of the global pharmaceutical market was driven by diabetes, obesity, anticance
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