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  • It will be Fulcare & Dermatix to communicate more
  • by Eo, Yun-Ho | translator Choi HeeYoung | Jun 17, 2020 06:21am
Jaeyoung Lee Managing Director, Menarini Korea Consumer Healthcare
 ¡ã Managing Director, Jaeyoung Lee
'Consumer Healthcare' now represents the OTC business.
In the pharmacy market, the management relying on the profits of pharmaceuticals is limiting, and the interest in improving profits through OTC sales is increasing.

In this situation, multinational pharmaceutical companies are attracting attention as long as they are promoting the strategy of catching both pharmacists and consumers.

A treatment for nail athlete¡¯s foot, Fulcare launched by Menarini in 2013, quickly became the top 10 OTC product in Korea.

This year, Menarini is strengthening pharmacy communication through signing exclusive sales contracts with Kwangdong, while reaching out to consumers with TV advertisements for Fulcare and Dermatix Ult
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