#

Dailypharm Korea will be available without login access until the end of December 2019.
Membership login access would be required from February 2020 to access more news and website services.
Dailypharm Live Search Close
  • From accountant to BUD, a leadership from diverse experience
  • by Eo, Yun-Ho | translator Byun Kyung A | May 28, 2020 10:08am
Interview with Chon Sewhan, a CVRM Business Unit Director at AstraZeneca Korea
 ▲ CVRM Business Unit Director Chon Sewhan
When seeking for the right people to work with, companies require the qualities of being both outstanding in one specific area and competent in various areas.

And as a next step, companies provide diverse experience to a competent employee in specific area to train them as a leader to take control over various areas. Such trend has been prominent in global pharmaceutical companies.

Numerous pharmaceutical companies are giving opportunity to employees from marketing, sales, human resources, finance, legal, medical information, government access, regulatory affairs and quality control departments to switch their position. In the same sense, the companies are shifting away from the old norm of setting essential prerequisite of marketing and sales experience when reviewing CEO candidates.

A former CFO and now Business Unit Director (BUD) Chon Sewhan, is a great example of the shift in the trend. Although he started as a financial accountant, he is now leading marketing and sales in the Cardiovascular, Renal and Metabolic Diseases (CVRM) unit.

After majoring in business administration at Korea University, Chon received a MBA from the Wharton School University of Pennsylvania and started his career at a global accounting firm PwC. He then joined the pharmaceutical industry as a finance manager at Abbott Korea, and gained more diverse experience in the industry working at Novartis headquarter and the U.S. office, and then at AstraZeneca Korea. Based on his rich experience in finance, R&D and business development, Chon was appointed as the CVRM BUD in 2018.

AstraZeneca’s CVRM BUD Chon Sewhan met with Daily Pharm to talk about his experience.

-Your case is still a rare case. Seems like you have been in charge of other various areas at AstraZeneca before taking the current position.

I joined AstraZeneca Korea September 2015 as I was offered a position of CFO. Taking a step further from finance, IT, and purchasing areas a typical pharmaceutical industry CFO would manage, I had to manage more extended areas including business development (BD) and commercial excellence.

Personally, I am grateful to AstraZeneca for the terrific opportunity I’ve had so far. After former Country President Korea Liz Chatwin returned to her home country, I was serving as an acting Country President for six months. There were crucial missions I had in hand like coverage on second-line Tagrisso, but I was glad I could see satisfying outcome despite many obstacles we faced.

After then, I was appointed as a BUD in the CVRM unit. Diverse experiences I gained through out those years in different countries are now my asset in the business.

-Based on your experience in offices in Korea and overseas, would you say there are differences between them?

After spending many years living and working in other countries, it is hard to tell if it is the unique quality of AstraZeneca or the Korean culture. I am sure working environment in Korea has gone through countless changes over the last decade.

In my opinion, people taking the leadership in Korea seem to be in the tough spot. For patients’ healthcare access, Korea’s healthcare system is far advanced. But from a business perspective, the drug pricing system can be inconsistent depending on the government’s policy, while the labor environment has more than enough to consider.

I think the Korean leaders in such dynamic market with numerous uncertainties are doing an excellent job growing the business and seeking for opportunities, regardless of the challenges.

-Let’s talk about the business unit you are in charge of now. CVRM seems to be covering a wide area including Atacand that recently ended the co-marketing deal with GC Pharma. Could you elaborate more on the unit?

To explain more on the unit, I should start from the AstraZeneca headquarter’s approach. Understanding why so many areas of products are integrated under the umbrella of CVRM shows how the company prioritizes the strategic approaches.

The company introduced the notion of ‘CaReMe’ from early on, which aims to recognize the fact cardiovascular, renal and metabolism have commonalities and overlapping disease areas. Accordingly, the integrated unit was named CVRM from 2018.

It means AstraZeneca’s business focus in chronic disease area has shifted from product to patients. Pondering on what would help the patients the most, the importance of comprehensive management is addressed and the company has vowed to raise the awareness of it as widely as possible.

In process of realizing CaReMe, the decision on Atacand was also made taking account of how to approach and help patients in more convincing fashion. From 2020, CVRM unit would directly take care of the Atacand sales. No, the company’s sales are expecting to create synergy effect between Atacand, Brilinta and Forxiga by intricately corresponding to patients and healthcare providers’ demand and situation.

Our effort would be propelled by newly added clinical evidences and updated indications. Based on the DECLARE study, Forxiga has confirmed it is the only drug to show first-line preventive effect in type 2 diabetic patients’ renal disease and heart failure. As antihypertensive angiotensin receptor blockers (ARB) Atacand is indicated to treat heart failure and has been confirmed to demonstrate other benefit in renal conditions, the two drugs are expected to generate even bigger benefit.

-What is then, in detail, short-term goals CVRM unit has?

Forxiga again plays a key role in achieving the CaReMe approach.

Currently, a variety of clinical studies are in progress with a diverse research designs, and we are anticipating to provide even more treatment benefit to patients. Of course, Bilinta and Atacand are crucial parts of the CaReMe world as well.

However, such vision and approaches of the business unit cannot be achieved only with a good drug. Internal competence is extremely important and fitting organizational culture is required. We are putting much thought into communication and trying to build the idealistic culture.

-Do you plan to stay in the pharmaceutical industry?

I personally have a deep connection with the industry. And it would probably remain so for a long time. As my father is fighting against brain tumor, I am seeing the value of helping the patients get back to their daily life. Beyond the face value of a pharmaceutical company, I have spent some time pondering deeply about why I am in the pharmaceutical business.

I still remember the words of gratitude a patient’s family told me when I was a part of sales in the U.S. I asked why I should get their warm words when I was not the one who developed the drug. They said a person in charge of finance would put the resource into good use to develop a good drug. I have learned many things from those words.
  • 1
Reader Comment
0
Anonymity comment Write Operate Rule
Colse

댓글 운영방식은

댓글은 실명게재와 익명게재 방식이 있으며, 실명은 이름과 아이디가 노출됩니다. 익명은 필명으로 등록 가능하며, 대댓글은 익명으로 등록 가능합니다.

댓글 노출방식은

댓글 명예자문위원(팜-코니언-필기모양 아이콘)으로 위촉된 데일리팜 회원의 댓글은 ‘게시판형 보기’와 ’펼쳐보기형’ 리스트에서 항상 최상단에 노출됩니다. 새로운 댓글을 올리는 일반회원은 ‘게시판형’과 ‘펼쳐보기형’ 모두 팜코니언 회원이 쓴 댓글의 하단에 실시간 노출됩니다.

댓글의 삭제 기준은

다음의 경우 사전 통보없이 삭제하고 아이디 이용정지 또는 영구 가입제한이 될 수도 있습니다.

  • 저작권·인격권 등 타인의 권리를 침해하는 경우

    상용 프로그램의 등록과 게재, 배포를 안내하는 게시물

    타인 또는 제3자의 저작권 및 기타 권리를 침해한 내용을 담은 게시물

  • 근거 없는 비방·명예를 훼손하는 게시물

    특정 이용자 및 개인에 대한 인신 공격적인 내용의 글 및 직접적인 욕설이 사용된 경우

    특정 지역 및 종교간의 감정대립을 조장하는 내용

    사실 확인이 안된 소문을 유포 시키는 경우

    욕설과 비어, 속어를 담은 내용

    정당법 및 공직선거법, 관계 법령에 저촉되는 경우(선관위 요청 시 즉시 삭제)

    특정 지역이나 단체를 비하하는 경우

    특정인의 명예를 훼손하여 해당인이 삭제를 요청하는 경우

    특정인의 개인정보(주민등록번호, 전화, 상세주소 등)를 무단으로 게시하는 경우

    타인의 ID 혹은 닉네임을 도용하는 경우

  • 게시판 특성상 제한되는 내용

    서비스 주제와 맞지 않는 내용의 글을 게재한 경우

    동일 내용의 연속 게재 및 여러 기사에 중복 게재한 경우

    부분적으로 변경하여 반복 게재하는 경우도 포함

    제목과 관련 없는 내용의 게시물, 제목과 본문이 무관한 경우

    돈벌기 및 직·간접 상업적 목적의 내용이 포함된 게시물

    게시물 읽기 유도 등을 위해 내용과 무관한 제목을 사용한 경우

  • 수사기관 등의 공식적인 요청이 있는 경우

  • 기타사항

    각 서비스의 필요성에 따라 미리 공지한 경우

    기타 법률에 저촉되는 정보 게재를 목적으로 할 경우

    기타 원만한 운영을 위해 운영자가 필요하다고 판단되는 내용

  • 사실 관계 확인 후 삭제

    저작권자로부터 허락받지 않은 내용을 무단 게재, 복제, 배포하는 경우

    타인의 초상권을 침해하거나 개인정보를 유출하는 경우

    당사에 제공한 이용자의 정보가 허위인 경우 (타인의 ID, 비밀번호 도용 등)

  • ※이상의 내용중 일부 사항에 적용될 경우 이용약관 및 관련 법률에 의해 제재를 받으실 수도 있으며, 민·형사상 처벌을 받을 수도 있습니다.

    ※위에 명시되지 않은 내용이더라도 불법적인 내용으로 판단되거나 데일리팜 서비스에 바람직하지 않다고 판단되는 경우는 선 조치 이후 본 관리 기준을 수정 공시하겠습니다.

    ※기타 문의 사항은 데일리팜 운영자에게 연락주십시오. 메일 주소는 dailypharm@dailypharm.com입니다.

Write
Write
recently Agree DisAgree
If you want to see the full article, please JOIN US (click)