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  • From domestic sales to the global brand general
  • by | translator Choi HeeYoung | Dec 22, 2022 05:53am
Challenging anticancer drugs in sales of chronic diseases
Launch results from Glivec to Tagrisso
Global expansion beyond Korea
Considering healthcare systems around the world such as in Russia, the Middle East, Southeast Asia, and South America, the company will set up a strategy to launch a new anti-cancer drug. It is the main job of Kim Soo-yeon (48), executive director of the International Lung Cancer Brand, at AstraZeneca. Managing director Kim's role has also grown as the number of new anti-cancer drug pipelines from companies such as Tagrisso and Enhertu has increased. Having been working in Singapore for two years, he is neither a study abroad nor a pharmacist or doctor. Executive Director Kim is the only case in a multinational pharmaceutical company where a native Korean, not an expert or a study abroad, has stood as a global marketer.
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