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  • Lixiana solely leads DOAC mkt¡¦ Xarelto, Eliquis¡é
  • by Kim, Jin-Gu | translator Alice Kang | Jul 30, 2025 06:16am
Lixiana¡¯s prescription sales in 1H reached KRW 59.9 billion... Market share expands to 59%
With patent expirations and generic entry, Eliquis and Xarelto see a decline in prescription sale
Patent for Lixiana, the market leader, will expire next year¡¦ over 20 generics await to enter the market.
 ¡ã (From top left clockwise) Lixiana, Eliquis, Pradaxa, and Xarelto

Original direct-acting oral anticoagulant (DOAC) drugs have faced mixed fortunes in the Korean market.

Prescription sales of Lixiana (edoxaban) increased by 8% year-on-year, solidifying its lead in Korea¡¯s market. Its market share in the DOAC market expanded to 49%, and the analysis is that Lixiana will continue its lead in the market until the expiration of its substance patent next year.

Eliquis (apixaban) and Xarelto (rivaroxaban) showed sluggish performance. Lixiana saw a 30% decline in prescriptions due to price reductions following the launch of generics in the fourth quarter of last year. Xarelto, whose patent expired earlier, has also shown a clear downward trend in sales in recent years.

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